Sweltering heat and hurricane season in full bloom - August never fails to deliver! Weather challenges aside, August is full of wonderful days to celebrate. So, whether you're escaping the heat or steering clear of stormy skies, we can revel in observances like:
Grab Some Nuts Day
Wiggle Your Toes Day
National Toilet Paper Day
Tomatoes Galore Day.
August is recognized as National Catfish Month, Admit You're Happy Month and International Pirate Month. In today's global seas, unclear communication can turn a buccaneer's plunder into a buccaneer's blunder. Smart businesses trust expert linguists to perfect what AI alone can't. Here's proof that amateur translations often produce amateur results:
A sign at a Romanian Doctor's office stated, "Specialist in Women and other Diseases."
Guest dining information at a French hotel explained that, "Wondering what to wear? A sports jacket may be worn to dinner, but no trousers."
Guest instructions at an Ethiopian hotel states, "To call room service, please open door and call 'Room Service.' Please call quiet, people may sleep."
An Italian hotel states one of its features is, "Suggestive views from every window."
These missteps could have been avoided by hiring a professional translation firm like Auerbach International. Shortcuts such as relying on solely AI for translations can easily result in mistakes that can harm your company's brand. ChatGPT, itself, states the following:
"🌍 AI is fast. But when it comes to translation, “fast” doesn’t always mean “right.”
Here are some common mistakes AI makes that human translators don’t:
🔹 Too literal — word-for-word instead of real meaning
🔹 Wrong terminology — picking a similar-sounding but incorrect word
🔹 Context errors — mistranslating words with multiple meanings
🔹 Struggles with complex sentences — changing who did what to whom
🔹 Misses tone & nuance — formality, politeness, cultural fit
🔹 No official certification — can’t be used for legal, medical, or regulatory needs
🔹 Privacy risks — uploading sensitive documents can expose data.
👉 Bottom line: AI can be a great helper for casual use.
But when accuracy, confidentiality, and trust matter, there’s no substitute for a skilled human translator."
AI is a great tool for translations but it can't replace the entire toolbox of native speaking, subject-specialized professional translators. Their expertise in the language to be translated and the industry within which the communication is occurring is irreplaceable. Just ask the hotel that touted suggestive views!
Accurate, fast and tailored to your needs - request your free translation quote today!
And this parting thought from Albert Camus: “Don’t walk in front of me… I may not follow, Don’t walk behind me… I may not lead. Walk beside me… just be my friend.”
Best ~
Chris Hempel
Director of Client Success
www.auerbach-intl.com
chris@auerbach-intl.com
phone 415-592-0042 X125
mobile 818-445-4451
