Blog | America

Software Translations are still wrong. Here’s how.

With the advent of new bots and new methods, many companies still rely on translation software to convey their messages to global audiences. Machine Translation (MT), as it’s officially called, can work well in some languages such as French and Spanish when the subject is very technical. BUT it’s still not perfect.Please see these examples… Continue reading

Angles, Potatoes, Chanting and Stupid Areas – it’s Friday Funnies

One month down and eleven more ahead! February has arrived, filled with dreams of ever-increasing business opportunities, operational efficiencies and services rapidly delivered to clients and citizens. It's the month where hearts beat with desire as we anticipate the annual ritual recognized by young and old alike... National Cabbage Day! And if that's not enough… Continue reading

Translation pricing: You get what you pay for

After 30+ years in the language business, the most common question people ask is “How much do translations cost?” Without receiving specifics, that is like asking, “How much does a car cost?” Answer: As with a car, it all depends. Do you want a clunker that simply runs or a car that runs well and… Continue reading