Bloopers, Branding and Mis-Translations

Bloopers #6 – Ode to English

As a gift to our clients past, present and future, we are pleased to present an Ode to English. If you’ve learned another language, you know how difficult that can be. But English seems exceptionally crazy, as an anonymous author expresses below: - - - - - - An eggplant has no egg and a… Continue reading

Bloopers #4

Whether in websites, mobile apps or ads, even if you are targeting another English-speaking country, national usage can differ from yours. In Britain and South Africa, the above ad makes perfect sense. But in the US, the wording has a slightly different meaning. Be sure to ask your translation service to verify your message for… Continue reading

Branding and Naming: Critical Mistakes

Avoid Naming "Moo"stakes Your Brand is Worth the Small Investment Expanding firms at some point launch a product, service or their own company name in another country. And that process can cause huge gaffes if those names or logos are not screened properly in key target cultures. What sounds or looks fine in one country… Continue reading