Bloopers, Branding and Mis-Translations

Bloopers #2

Useful TipWhen you are launching a new product, new service or new company, it takes just a small investment in time and money to ensure that the name works overseas. Even if you are not planning to go global now, you probably will later. And why risk your entire investment? If your name sounds like… Continue reading

What Not to Do in Global Business

What Not to Do in Global Business Major Brands' Mistakes Cost Them Dearly Abroad “Cultural cruise control” remains a prickly pest in global commerce. What is “cultural cruise control”? Simply put, it’s not modifying your company or individual behaviors for different cultures. Although translation of a company’s brochures, manuals, contracts and websites is an essential… Continue reading

Bloopers #9

Many decades ago, a lady approached Pablo Picasso in a Paris park and asked him to do her portrait. He agreed, quickly drew her likeness, and requested $800. “How can you charge so much?,” she protested. “It took you only five minutes.” “Yes,” Picasso replied. “But it also took 25 years of practice.” Most people… Continue reading