Bloopers, Branding and Mis-Translations

Bloopers #3

This is another example of how wrong wording can damage your brand… and why only professional linguists -- not amateurs or students -- are essential to convey your message, especially for business. Reminder: Our new mobile app carries special offers. Please download it at the Apple app store or on the Google play store. Simply… Continue reading

Bloopers #2

Useful TipWhen you are launching a new product, new service or new company, it takes just a small investment in time and money to ensure that the name works overseas. Even if you are not planning to go global now, you probably will later. And why risk your entire investment? If your name sounds like… Continue reading

What Not to Do in Global Business

What Not to Do in Global Business Major Brands' Mistakes Cost Them Dearly Abroad “Cultural cruise control” remains a prickly pest in global commerce. What is “cultural cruise control”? Simply put, it’s not modifying your company or individual behaviors for different cultures. Although translation of a company’s brochures, manuals, contracts and websites is an essential… Continue reading