Bloopers, Branding and Mis-Translations

Hungry Guards, Angry Horns, Confused and Illiterate and Safety Holes – it’s Friday Funnies

Here we are in mid-May. We've already celebrated Cinco de Mayo and Mother's Day, and still have Memorial Day ahead of us. May is the gateway month with Memorial Day weekend signaling the beginning of summer. But the official start of summer actually occurs on the summer solstice in the Northern Hemisphere. This year, June… Continue reading

A Blushing Lobby, A Lobster Plane, Avoid the Manager, Ass-pirational Travel – Friday Funnies is Here

April returns spring to us. The name April likely originated from the Latin word "Aprilis". The reason the Romans choose "Aprilis" could be associated with the Latin word "aperire", which means "to open" (symbolizing the budding of flowers in spring.) Or it may have originated from the Etruscan form of the Greek goddess Aphrodite, named… Continue reading

Dentists, Jelly Beans, and Saws: Don’t let this happen to you

Since these disconnects can happen to you, advanced warning can help prevent them: Potential Liability and Brand Confusion Problem: Over many of our 34 years, we have provided translations into many EU languages for Dentsply, the world’s largest dental supply firm. Whatever implements go into your mouth or occupy dentists’ exam rooms likely come from Dentsply’s… Continue reading