Bloopers, Branding and Mis-Translations

Strange sauce, strange children, strange diners and strange activities … it’s Friday Funnies

April brings a renewed sense of possibility—a time to reenergize your messaging and connect with audiences in meaningful ways. As ideas take shape and initiatives move forward, clear and compelling communication becomes more important than ever. Whether you’re unveiling something new or strengthening existing relationships, the way your message is delivered can make all the… Continue reading

Laundry instructions, driving restrictions and tasks for eternity – it’s Friday Funnies

March is a season of momentum—when fresh ideas take root and the right words inspire action. Whether it’s a compelling campaign launch, a meaningful announcement, or a message that motivates your audience, how you communicate can create lasting impact. At Auerbach International, we thoughtfully translate your communications to resonate across cultures. The result? Messaging that… Continue reading

The cow went into the swamp. And why targeting matters.

Every culture has concepts that other cultures simply do not understand. ‘The cow went into the swamp” (“A vaca foi para o brejo”) is a Brazilian Portuguese expression that means a situation has gone very wrong and is almost impossible to fix. When you put that expression into ChatGPT or Google, you will get the literal… Continue reading