Bloopers, Branding and Mis-Translations

The cow went into the swamp. And why targeting matters.

Every culture has concepts that other cultures simply do not understand. ‘The cow went into the swamp” (“A vaca foi para o brejo”) is a Brazilian Portuguese expression that means a situation has gone very wrong and is almost impossible to fix. When you put that expression into ChatGPT or Google, you will get the literal… Continue reading

Used Hot Dogs, Teetotaling, Lunch Specials and Tricky Taxes – it’s Friday Funnies

February is the season of connection—when the right words matter most. Whether it’s a heartfelt message, a bold campaign launch, or a global announcement, what you say (and how you say it) can spark lasting impact. At Auerbach International, we carefully translate your communications to resonate worldwide. The result? Messaging your audiences will truly… Continue reading

Awards Season – Messages that Deserve a Standing Ovation from Friday Funnies

From Golden Globes buzz to Oscar-worthy acceptance speeches, January is the season when words take center stage. Across languages and cultures, the right phrasing can earn a standing ovation—or fall flat. At Auerbach International, we make sure your messages are award-worthy worldwide, delivering clarity, nuance, and cultural precision every time. Because nothing deserves a rewrite… Continue reading