Bloopers, Branding and Mis-Translations

Used Hot Dogs, Teetotaling, Lunch Specials and Tricky Taxes – it’s Friday Funnies

February is the season of connection—when the right words matter most. Whether it’s a heartfelt message, a bold campaign launch, or a global announcement, what you say (and how you say it) can spark lasting impact. At Auerbach International, we carefully translate your communications to resonate worldwide. The result? Messaging your audiences will truly… Continue reading

Awards Season – Messages that Deserve a Standing Ovation from Friday Funnies

From Golden Globes buzz to Oscar-worthy acceptance speeches, January is the season when words take center stage. Across languages and cultures, the right phrasing can earn a standing ovation—or fall flat. At Auerbach International, we make sure your messages are award-worthy worldwide, delivering clarity, nuance, and cultural precision every time. Because nothing deserves a rewrite… Continue reading

New Year, New Services, New Bloopers

To celebrate our 35th anniversary, making Auerbach International the most experienced Language Services Provider in the US, we are proud to strengthen existing and add new offerings to expand your ethnic US or global impact: Explaining on our new home page that in most cases, precision matters …. with Chat GPT examples of how AI-only does not ensure that your message is… Continue reading