Newsletter
(Funny) Rule #1: Why names that work here may not work there.
Global marketers are an intelligent bunch. But sometimes their over-confidence and past successes blind them to a monumental mistake:After investing millions of dollars launching a new product in a new country, they discover that the company name, product name, slogan, tagline or logo is offensive to the target audience.Had they invested in the cheapest possible… Continue reading (Funny) Rule #1: Why names that work here may not work there.
OPI. How to talk (now) when you can’t speak
Over 72% of the world does not speak English. In addition, many countries in Asia and Africa—such as Nigeria, India and the Philippines...
Business Closures, Questionable Composting, Population Control Diet and a Sauce to Avoid – These are the Holiday Friday Funnies
The weather outside is frightful but the month of December is so delightful! It's filled with celebrations and more food and libations than we should probably consume. A month of continuing holiday revelry and thanks, and the warm gathering of kith and kin. With the major holidays of Hanukkah, Christmas and Kwanzaa all taking precedent,… Continue reading Business Closures, Questionable Composting, Population Control Diet and a Sauce to Avoid – These are the Holiday Friday Funnies
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