Newsletter

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 1 of 2

If you feel overwhelmed by how to target a global market of 7.1 billion people, you are not alone. The challenge can seem daunting. One place to start is the “international” market right here in the US. I often encounter people with products, programs or books. One of my first questions for them is, “Do… Continue reading

4 Risky Scenarios: Why You should control your Message

The 4 Risky Scenarios Who's Controlling Your Message? Over our 20 years in the language business, we have seen clients engage in four risky scenarios: They will say, “Our distributors do our translations.” They allow their overseas agents to review our translations without checking to see whether those edits are valid. They will ask a… Continue reading

Don’t blindly accept changes…

8. Don’t blindly accept changes by your translation reviewers When your company attempts to do business in other countries, its credibility is on the line with every translated legal, technical and marketing document you distribute. Prospective purchasers and end users know when your translations don't "feel right." And the first impression your documents make for… Continue reading