Newsletter

Hungry Guards, Angry Horns, Confused and Illiterate and Safety Holes – it’s Friday Funnies

Here we are in mid-May. We've already celebrated Cinco de Mayo and Mother's Day, and still have Memorial Day ahead of us. May is the gateway month with Memorial Day weekend signaling the beginning of summer. But the official start of summer actually occurs on the summer solstice in the Northern Hemisphere. This year, June… Continue reading

A Blushing Lobby, A Lobster Plane, Avoid the Manager, Ass-pirational Travel – Friday Funnies is Here

April returns spring to us. The name April likely originated from the Latin word "Aprilis". The reason the Romans choose "Aprilis" could be associated with the Latin word "aperire", which means "to open" (symbolizing the budding of flowers in spring.) Or it may have originated from the Etruscan form of the Greek goddess Aphrodite, named… Continue reading

Dentists, Jelly Beans, and Saws: Don’t let this happen to you

Since these disconnects can happen to you, advanced warning can help prevent them: Potential Liability and Brand Confusion Problem: Over many of our 34 years, we have provided translations into many EU languages for Dentsply, the world’s largest dental supply firm. Whatever implements go into your mouth or occupy dentists’ exam rooms likely come from Dentsply’s… Continue reading

Dental Clergy, Tough Tailors, Destination Unknown and Birthday Suits – it’s Friday Funnies

March has come in like a Lion. Storms of rain and snow have covered most of the country, disrupting transportation from coast to coast. Many of us are spending our time indoors, contemplating all the upcoming important days to celebrate this month. For example: With such exciting celebrations ahead, there's never a dull moment. And… Continue reading

Italian elections, Fujitsu and Gluten: Learn what they have in common…

As the oldest, continual language agency in North America, some of our interesting projects over our 34 years illustrate some benefits for you: Italian Elections Problem: As Italian national elections approached, we got a call at our California office one summer Friday afternoon just after 5pm (naturally). A political consultant in New York for one… Continue reading

Appreciation Payments … and Bloopers

As the new year opens, we are delighted to announce ways for you personally or your organization to obtain appreciation payments … very simply, by referring new clients to us. When they contract, you will receive a payment in proportion to the contracted amount. These descriptions are presented in the Footer of our website in… Continue reading

Year-end humorous gift: The illogic of English

As President of a company that uses language to connect cultures, at year end, I enjoy reminding everyone why English is such a strange language. Although I have studied eight others, I am always amazed that foreigners learn English so well …. because it often makes no sense. For example: Why is the time of… Continue reading

Holiday Greetings from Auerbach International

How Bad AI Damages You More

Many people blindly rely on AI to translate their websites, manuals, contracts, videos, etc. into others’ languages. And depending on the program used, the results can be very good or totally terrible … and can be very damaging. As a minor example, a US online education firm markets its courses to “Learners” in France which… Continue reading