Newsletter

A Benefit for our HR-industry Clients

As a benefit to our clients and prospects in the HR industry, Auerbach International is pleased to bring you a unique, one-stop resource. Background The landscape for HR products and services is continually changing due to technological advances, creative thinking, changing regulations, new research, globalization, more accurate / available information, agile ways of conducting business… Continue reading

Localizing Videos & CDs: The Essentials

Many organizations have videos or CDs in English (or their native language) but forget that their audience – whether Latinos, Chinese or other ethnicities in the US or customers overseas – would understand them better in other languages. As a general rule, people may learn English just as Americans learned other languages in high school… Continue reading

Website Conversion – Don’ts & Do’s

CONVERTING YOUR WEBSITE INTO OTHER LANGUAGES - Don'ts and Do's How much revenue will you gain by preparing your website into the languages of your potential customers? How much will you lose by not doing itâ€¦. or assuming that the whole world speaks English? [FYI, Only about 27% of world internet users do. Please click… Continue reading

Global Outsourcing Myths & Mistakes: Regaining Control Part 2

Global Outsourcing Myths & Mistakes: Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter Part 1) please click here] 5. Outsourcer management does not fully understand how to work across cultures The outsourced vendor appears to commit to performance targets, deadlines, etc. but routinely ignores these promises. Here is a quote from a manager:… Continue reading

Global Outsourcing Myths & Mistakes: Regaining Control Part 1

Global Outsourcing Myths & Mistakes: Regaining Control (Part 1 of 2) [As a global outreach firm, Auerbach International provides a full spectrum of language and translation services as well as research, strategies and methods of conducting business worldwide. This article presents other challenges of global business.] By far the most common justification for companies' hiring… Continue reading

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It's already May? 2022 is flying by with a third of the year in our rear view mirror! The economy is racing forward and businesses, like yours, are supercharged. May gives us so much to appreciate and celebrate. It's a month notable not just as the gateway to summer… Continue reading

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it.… Continue reading

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather, budding trees and blooming flowers. In April, we celebrate many things including: Foot Health Awareness Month Irritable Bowel Syndrome Awareness Month National Fresh Celery Month National Safe Digging Month National Soft Pretzel Month So, without further ado ... let the… Continue reading

Littering Police and Water Rationing – Time for Friday Funnies

Welcome, once again, to this month's edition of Friday Funnies! Before we commence with the revelry of comic translation blunders, let's take a moment to consider the tragic invasion and senseless war against the people of Ukraine by Russian forces. Politics aside, we all hope for a quick resolution of this disastrous event and an… Continue reading