Podcast
Global and Digital Marketing Strategies and more, with Vinod Jain
Summary: Episode 66
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
Revitalizing companies in the US and abroad with Tim Van Mieghem of ProAction Group
Summary: Episode 65
Awareness. Acceptance. Action. These are the three steps to implement corporate changes as explained by Tim Van Mieghem, the co-founder of the ProAction Group, a Chicago-based consultancy that revitalizes stale or stagnant private equity companies in the US and abroad to dramatically increase their productivity. With over 800 consulting assignments, Tim focuses on manufacturing challenges in Latin America and Asia. Creating efficiencies and...
Awareness. Acceptance. Action. These are the three steps to implement corporate changes as explained by Tim Van Mieghem, the co-founder of the ProAction Group, a Chicago-based consultancy that revitalizes stale or stagnant private equity companies in the US and abroad to dramatically increase their productivity. With over 800 consulting assignments, Tim focuses on manufacturing challenges in Latin America and Asia. Creating efficiencies and...
Global Strategies for a Global Platform: Anna N. Schlegel, Vice President at Procore Technologies
Summary: Episode 63
California-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local...
California-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local...
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