Podcast
Breaking Norms to Achieve Success with Victoria Pelletier, CEO of Unstoppable You
Summary: Episode 67
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering...
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering...
Reebok and other Global Brands in Mexico with Teo Husemann
Summary: Episode 68
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having...
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having...
Global and Digital Marketing Strategies and more, with Vinod Jain
Summary: Episode 66
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
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