Podcast
Keys to Taking Products Abroad with Zach Person of Borderless Business Solutions
Summary: Episode 54
When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the...
When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the...
Coaching Entrepreneurs in Developing Countries with Nadine Reichenthal
Summary: Episode 53
With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary...
With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary...
Social Media, the Chinese, Americans, and Goldfish. Digital Media writing with Tamar Hela
Summary: Episode 52
Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to...
Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to...
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