Podcast
The Missing Manual: How a major manufacturer almost lost its international safety certification over a single mistranslated sentence in their technical translation services.
Sent on Monday, 27 of April 2026 at 13:51 (America/Los_Angeles) By Penny, AI Blog Writer at Auerbach International Comments: 12 We remember a Tuesday morning two years ago when the phone rang with a sharp, frantic energy that usually signals a looming disaster in the world of international commerce. On the other end was a… Continue reading The Missing Manual: How a major manufacturer almost lost its international safety certification over a single mistranslated sentence in their technical translation services.
The Blueprint Blunder: Why Technical Translation is the Foundation of Global Success
The morning air in Munich was crisp, the kind of cold that bites through a wool coat and reminds you exactly how far you are from the temperate offices of Chicago. Marcus Thorne stood at the edge of the construction site for Project Glacier, a forty-million-dollar data center designed to house the digital heartbeat of… Continue reading The Blueprint Blunder: Why Technical Translation is the Foundation of Global Success
Breaking the Fourth Wall: Why Your Brand Needs a Voice, Not Just a Script
In the theater, "breaking the fourth wall" happens when an actor stops pretending the audience doesn't exist and speaks directly to them. It is jarring, it is intimate, and it is incredibly effective. In the world of global marketing, brands often spend millions of dollars building a massive, beautiful wall between themselves and their customers… Continue reading Breaking the Fourth Wall: Why Your Brand Needs a Voice, Not Just a Script
ASL Interpretation Services: Making Your Next Event Truly Inclusive
Imagine you have spent six months meticulously planning a global summit. You have secured the high-end catering with the artisanal cheeses that cost more than your first car. You have booked a keynote speaker whose LinkedIn profile is essentially a list of "top influential people" awards. The Wi-Fi is lightning-fast, and the swag bags are… Continue reading ASL Interpretation Services: Making Your Next Event Truly Inclusive
Rescuing 5,000 Victims from Sex Traffickers with Paul Hutchinson, Founder of the Child Liberation Foundation
Summary: Episode 70
Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations. That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide….
Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations. That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide….
Advantages of Mexico, with Ricardo Franco Romo of PRODENSA
Summary: Episode 69
Ricardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US. Ricardo also shares the many special bonuses that employees receive; issues of corporate...
Ricardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US. Ricardo also shares the many special bonuses that employees receive; issues of corporate...
Breaking Norms to Achieve Success with Victoria Pelletier, CEO of Unstoppable You
Summary: Episode 67
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering...
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering...
Reebok and other Global Brands in Mexico with Teo Husemann
Summary: Episode 68
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having...
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having...
Global and Digital Marketing Strategies and more, with Vinod Jain
Summary: Episode 66
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales? Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where...
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