Translation

Subtitles or Dubbing: Choosing the Best Path for Your Global Video Strategy

In the modern digital landscape, video has become the undisputed king of content. From high-stakes corporate presentations to fast-paced social media advertisements, the visual medium carries a weight that static text simply cannot replicate. However, when a company decides to take its message across borders, a critical question emerges that can define the success or… Continue reading

Why “AI-Only” Translation Services Will Cost You More in 2026 (And What to Do Instead)

The San Francisco Bay Area tech corridor is notorious for disruption. AI promises to make everything faster, cheaper, and better. And in the language services world, that promise looks awfully appealing on paper: translate 10,000 words for under a dollar? Sign me up. But here's what we're seeing in 2026 after 35+ years in this… Continue reading

The Definitive Guide to Professional Translation Services: Why Precision Matters in the San Fran- cisco Bay Area

The San Francisco Bay Area speaks more than 100 languages across its diverse communities. From Cantonese in the Richmond District to Spanish in the Mission, from Tagalog in Daly City to Farsi in the Peninsula, this region represents a microcosm of global business. Yet here's the challenge: When your Bay Area startup pivots to international… Continue reading

Machine Translation: When to use and NOT to use

MACHINE TRANSLATION: WHEN TO USE AND WHEN NOT TO USE The most common MT systems are Babelfish and Google Translate. They remain excellent to get the “gist” of what a text means, either from or into English (or any other language combination). But at best they still are only 70-80% accurate. The issue becomes which… Continue reading

Why Your Native Speakers Should Not Translate

Why Your Native Speakers Should Not Translate (But they can still help save you money!) Myth: Anyone who speaks a language can translate or interpret it. Reality: Translation is a very difficult skill requiring many years of training, usually at the college and/or grad school level. -------------------------------------------- Your organization may have two kinds of people who speak… Continue reading

German Translation Clarification

When it comes to translating your marketing material (websites, videos, brochures, manuals, etc.), it is important to be aware of stylistic preferences and dialects for the three main German markets: Germany, Austria, and German-speaking Switzerland. The Swiss and Austrian German dialects differ from High German not only in pronunciation but also in vocabulary and word… Continue reading

How to Get a Translations Quote 2020

Quoting Projects: What a Language Agency Needs to Know HOW TO GET A TRANSLATING QUOTE Do you need TRANSLATING or INTERPRETING? Translation is writing from one language to another. Interpreting is speaking such as in meetings and conferences. As an oral process, interpreting is usually face-to-face but also can be done over the phone or… Continue reading

Why You Need a Language Professional for Your International Marketing Plan

Having an international marketing plan in only one language could severely limit the reach of your brand. For example, both domestically and abroad, there are nearly half a billion people who speak Spanish. Think of all the customers who could be served by utilizing the services of a language professional for your international marketing plan.… Continue reading

10 Steps to Successful Global Expansion

To start global expansion overseas, it’s first important to start at home. You must be willing to dedicate manpower and money for these fundamentals … and to adapt to what works abroad. Read on to learn the 10 key steps we've identified as essential to your business success. Evaluate Your Names and Slogans in Other… Continue reading