Blog | America

Why we don’t always follow instructions

Traditionally, the motto in US business is that the client is always right. At Auerbach International, we take a slightly different approach: The client is always right. Except when he or she isn’t. While we always strive to follow client instructions, we also need to balance how to deliver the highest quality translations with no errors or… Continue reading

Tales from the Trenches: How NOT Surfing Saved Us and Our Client

As one of the oldest language agencies in the US, we’ve encountered some unique challenges during our 30 years of providing translation solutions to clients worldwide. One of our favorites stories began with an “emergency” call after 5 pm on a Friday evening. It was from a political consultant in New York whose firm was advising the campaign of a major candidate in an upcoming Italian national election. The consultant urgently needed a large PowerPoint presentation translated into Italian… Continue reading

Language Enhanced Websites. Undeniable Opportunities

Virtually all US enterprises have a website in English. But few have enhanced their multicultural and global marketing footprint by providing non-English options on their websites. According to CSA Research (the leading research firm focused on the global content and language services markets), March 2020: When comparing similar products, 66% of survey respondents will choose the product… Continue reading