Blog | America

A Pool, a Vacuum Cleaner and a Dentist – No Way to Run a Business

It’s time, once again, for the Auerbach International tour of “Twisted Translations”! Every kid's dream come true ... Cold water isn’t the only shocking type of shower… I’ll bet they don’t take my dental insurance… Twisted translations like these provide us with a good laugh… unless your company happened to make a similar mistake communicating… Continue reading

Critical Mistakes causing Unintended Humor

Welcome to another episode of “Don’t Say We Didn’t Warn You!”Q: When you market your company and its products or services to non-English speakers and global customers, are you certain that your message is translated correctly? These companies thought their messages had been:Parker Pen, when expanding into Mexico, mistranslated "It won't leak in your pocket and embarrass… Continue reading

You Can Never Be Too Careful

Welcome back to our irregularly scheduled programming: Here we are in the dog days of summer with a devastating hurricane, a tragic pandemic and an election cycle that's as bitter as any in recent memory - it's time to raise our spirits with a little bit of humor! I'm sure the following applies equally to… Continue reading