Blog | America

China and Germany

Trials and Tribulations of Doing Business IN and WITH China The most common difficulties regarding business in China ultimately relate to differences between American and Chinese cultures as well as applications of business philosophy (US capitalism vs. the work environment of China’s State-Owned Enterprises). Of all the issues that arise, none is more important than… Continue reading

Why “Culture Shock” Isn’t

Many people assume that plunging into life in a new country – either on an extended visit or a long-term overseas assignment – can be difficult, surprising and confrontational, otherwise known as culture shock. This sounds like there will be a wave of negative experiences and emotions crashing on the shores of existence for expatriates… Continue reading

Latin America Opportunities abound for US Businesses

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager… Continue reading

The Final Frontier: Success Strategies – Part 4

STATS RECAP In a continent of over 30 million km2 and with a potential customer base of over 1.1 billion people, over 50% of Africa’s population less than 20 years old. Africa is home to over 100,000 millionaires and several billionaires, with a lot more people destined to be millionaires in the coming years. SUCCESS… Continue reading

The Final Frontier: IT Opportunities in Africa – Part 2

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series on Africa presents unfamiliar markets to help you expand your business. Part 1 presented Non-IT Opportunities. Part 3 will present Challenges and Part 4 will present… Continue reading

The Final Frontier: Non-IT Opportunities in Africa – Part 1

THE FINAL FRONTIER: DOING BUSINESS IN AFRICA As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series presents unfamiliar opportunities to help you expand your business. Does your business need a boost? Are you looking for… Continue reading

Friday Funnies – Puke, Crack and other Delicacies

Welcome to the May Friday Funnies! It's already May? 2022 is flying by with a third of the year in our rear view mirror! The economy is racing forward and businesses, like yours, are supercharged. May gives us so much to appreciate and celebrate. It's a month notable not just as the gateway to summer… Continue reading

Funny Blunders Costing Millions

One of the biggest mistakes companies make is to invest huge sums into a new global venture without first gaffe-proofing their company name, product name or slogans in other languages. Checking that these names and taglines don’t contain negative connotations in key languages seems obvious … but it’s surprising how few firms actually do it.… Continue reading

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather, budding trees and blooming flowers. In April, we celebrate many things including: Foot Health Awareness Month Irritable Bowel Syndrome Awareness Month National Fresh Celery Month National Safe Digging Month National Soft Pretzel Month So, without further ado ... let the… Continue reading