Bloopers, Branding and Mis-Translations

Blooper #7

If you are new to Auerbach International, you will receive our quick-read, informative and humorous e-newsletters on language or global marketing topics once or twice a month. We usually present topics in depth – such as our recent series on Language Myths and Realities as well as Business Opportunities in Africa, an often overlooked… Continue reading

Blooper #8

Whether you have been with Auerbach International for many years or are recently joining us, we are pleased to present another of our Biweekly Bloopers. As you can tell, the slight misuse of a word – even by people who profess to know English well – can have a very unintended meaning. This is another… Continue reading

Fun with English

You probably know the computer expression, "Garbage In, Garbage Out". In other words, if your input is terrible, your output will be too. The same is true with language and translations: If your original sentences are unclear, the translations will be worse. Fortunately, these marvelous statements below were not submitted to us for conversion into… Continue reading