Bloopers, Branding and Mis-Translations

Bloopers #9

Many decades ago, a lady approached Pablo Picasso in a Paris park and asked him to do her portrait. He agreed, quickly drew her likeness, and requested $800. “How can you charge so much?,” she protested. “It took you only five minutes.” “Yes,” Picasso replied. “But it also took 25 years of practice.” Most people… Continue reading

Blooper #7

If you are new to Auerbach International, you will receive our quick-read, informative and humorous e-newsletters on language or global marketing topics once or twice a month. We usually present topics in depth – such as our recent series on Language Myths and Realities as well as Business Opportunities in Africa, an often overlooked… Continue reading

Blooper #8

Whether you have been with Auerbach International for many years or are recently joining us, we are pleased to present another of our Biweekly Bloopers. As you can tell, the slight misuse of a word – even by people who profess to know English well – can have a very unintended meaning. This is another… Continue reading