Bloopers, Branding and Mis-Translations

Dentists, Jelly Beans, and Saws: Don’t let this happen to you

Since these disconnects can happen to you, advanced warning can help prevent them: Potential Liability and Brand Confusion Problem: Over many of our 34 years, we have provided translations into many EU languages for Dentsply, the world’s largest dental supply firm. Whatever implements go into your mouth or occupy dentists’ exam rooms likely come from Dentsply’s… Continue reading

Dental Clergy, Tough Tailors, Destination Unknown and Birthday Suits – it’s Friday Funnies

March has come in like a Lion. Storms of rain and snow have covered most of the country, disrupting transportation from coast to coast. Many of us are spending our time indoors, contemplating all the upcoming important days to celebrate this month. For example: With such exciting celebrations ahead, there's never a dull moment. And… Continue reading

Bloopers #5

If you are new to Auerbach International, we provide business-expansion tips about language or global marketing issues once or twice a month. And when we don’t examine issues in-depth, we are pleased to brighten your day with humorous Bloopers from other languages or countries such as the one above. Even other English-speaking countries are not… Continue reading