Newsletter

Critical lessons for doing business abroad: Global Gurus’ expertise – Part 1

With over 50 episodes and almost 7500 downloads during its first year, our podcast, Global Gurus: Stories of International Business, has been a sterling success. Each episode presents an audio, video and transcript as well as lots of other information.Translating your content into your prospects’ or customers’ languages is an essential element of the mix.… Continue reading

A Nude Moose Tourist Looking for a Parking Spot – Welcome to Friday Funnies!

April is here and spring has sprung. The year is roaring ahead at breakneck speed! April is the month when new business springs up. It's the month when industries and markets bloom under the glow of the sunshine and when the grime of winter washes away. April marches forth with important religious observances - Passover,… Continue reading

Why Starbucks failed and Why Culture Matters

Starbuck’s is the popular US coffee chain that entered Australia.Bunnings is an Australian chain of hardware stores that entered the UK.All three countries -- the US, UK and Australia -- share variations of the same language and share a common Anglo heritage. Yet both ventures failed massively.The reasons deal with culture and faulty market-entry assumptions.Starbucks… Continue reading