Newsletter

Tales from the Trenches: How NOT Surfing Saved Us and Our Client

As one of the oldest language agencies in the US, we’ve encountered some unique challenges during our 30 years of providing translation solutions to clients worldwide. One of our favorites stories began with an “emergency” call after 5 pm on a Friday evening. It was from a political consultant in New York whose firm was advising the campaign of a major candidate in an upcoming Italian national election. The consultant urgently needed a large PowerPoint presentation translated into Italian… Continue reading

Language Enhanced Websites. Undeniable Opportunities

Virtually all US enterprises have a website in English. But few have enhanced their multicultural and global marketing footprint by providing non-English options on their websites. According to CSA Research (the leading research firm focused on the global content and language services markets), March 2020: When comparing similar products, 66% of survey respondents will choose the product… Continue reading

A Pool, a Vacuum Cleaner and a Dentist – No Way to Run a Business

It’s time, once again, for the Auerbach International tour of “Twisted Translations”! Every kid's dream come true ... Cold water isn’t the only shocking type of shower… I’ll bet they don’t take my dental insurance… Twisted translations like these provide us with a good laugh… unless your company happened to make a similar mistake communicating… Continue reading