Newsletter

Critical Mistakes causing Unintended Humor

Welcome to another episode of “Don’t Say We Didn’t Warn You!”Q: When you market your company and its products or services to non-English speakers and global customers, are you certain that your message is translated correctly? These companies thought their messages had been:Parker Pen, when expanding into Mexico, mistranslated "It won't leak in your pocket and embarrass… Continue reading

You Can Never Be Too Careful

Welcome back to our irregularly scheduled programming: Here we are in the dog days of summer with a devastating hurricane, a tragic pandemic and an election cycle that's as bitter as any in recent memory - it's time to raise our spirits with a little bit of humor! I'm sure the following applies equally to… Continue reading

New Business Paths and Laughs for the Beginning of Fall

Welcome to Fall 2020! Today is the beginning of the most challenging Fall our businesses have ever faced. Some industries remain heavily constrained by the Covid-19 pandemic while others are rebooting to a new normal. Business strategies are being reevaluated, adjusting to new market realities and unforeseen challenges. It's clear that our business lives have… Continue reading