auerbach intl blog
Welcome to Fall 2020!

Today is the beginning of the most challenging Fall our businesses have ever faced. Some industries remain heavily constrained by the Covid-19 pandemic while others are rebooting to a new normal. Business strategies are being reevaluated, adjusting to new market realities and unforeseen challenges. It’s clear that our business lives have been forever altered.

The following article from the Harvard Business Review provides an excellent overview of how to update your business strategy in light of the new environment brought about by Covid-19 – .

As the authors Messrs. Jacobides and Reeves write, there are multiple elements to constructing a new business strategy. As you venture into this process, Auerbach International is here to help you address all your multilingual and global communication needs. For more than 30 years, we have helped businesses expand into new cultures and markets and are committed to do the same during this challenging time. Give us a call or drop us a line and lets discuss how we can be of assistance to you and your evolving business strategy.

And now for something completely different … Let’s hope at least they were practicing social distancing!

Be well and stay safe ~