auerbach intl blog
A very happy September to you!


Every month we celebrate the unintended foibles of businesses, government agencies and everyday people who trust free, online apps or their neighbor’s cousin to correctly translate crucial information. A new month has arrived as has a new group of giggles, so let the FUNNIES COMMENCE!


On the way to Nairobi, Kenya, a sign on the Athi River’s Mombasa Road warns, “TAKE NOTICE:  When this sign is under water, this road is impassable.”



In Auckland, New Zealand, a Korean restaurant proudly exclaims that, “We do not re-use the food.”




A Mexican discotheque announced its exclusivity by warning that it allows, “Members and Non-Members Only.”







There’s always a bargain to be found in Manila, the Philippines, such as the sign on an automobile that proclaimed, “Car and Owner for Sale.”




Because the passenger always comes first, Russia’s Aeroflot airlines advertised, “Introducing wide boiled aircraft for your comfort.”




Whether your mission is to serve the public, to increase sales or to expand your marketshare, correct, localized translations are essential to your success.  Auerbach International has spent three decades providing expert, personalized language services in more than 120 languages, to organizations of all sizes and in all markets. Our mission is to complete your translations accurately and within the timeframe you require so you and your projects don’t end up under water or hard boiled.

Send an email or give us a call and let’s discuss how we can help you achieve your business goals.

To health~


Chris Hempel

Director of Client Success

Auerbach International

(direct) 415-592-0042 X125

(mobile) 818-445-4451