With over 11,000 downloads during our 15-month life, the 60+ episodes of our Global Gurus podcast provide outstanding insights into a huge array of international business topics. To facilitate your own expansion, below is a sample of the treasure trove you will find:
How can you avoid bribery when foreign norms require it?
How should you do trade correctly?
Publishing: Dave Chesson
BioScience and MedTech: Karina Sotnik
Graphic design: Rachel Carruthers of Canva
Leadership: Kim-Adele Randall
City marketing: Zabeth Teelucksingh
Yachting: Diane Byrne
Intercultural training: Lanie Denslow
Additional country insights
Japan and East Asia: Doug Hartley
Poland manufacturing: Michael Klepacz
Please let us know which episodes have most resonated with you and what other subjects you would like to learn about.
As a reminder, please ask us at Auerbach International to screen your company names, product names and slogans to ensure no damaging gaffes in key languages before you invest millions in marketing. IKEA, for example, introduced a workbench on wheels with a translation of its Swedish name, “Full speed.” In English, the product name “Fartfull” had a slightly different connotation.
We look forward to serving you.
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