Blog | America

How to communicate your value to the world (Belated 5/22 podcast)

Only around 28% of the world speaks English. Which means that 72% does not. Around 60% of world website users will ONLY buy if information is presented in their native language (Source: CSA Research, July 2020). These numbers indicate that vast audiences can benefit from your products and services -- if only they knew about… Continue reading

Don’t Miss Out on My Interview on the Business Influencer Podcast!

I am thrilled to remind you about my upcoming interview on the Business Influencer Podcast, where I will be discussing the importance and benefits of translating books, websites, and social media messages — all to maximize your organization’s value, nationwide and worldwide.During this live interview on Wednesday, May 22nd at 4 pm EST, I will… Continue reading

Fresh Air, “Trow” in the Sunglasses and Non-Restaurant Litter – Friday Funnies are here

Welcome to May! May comes from the Latin Maius. The goddess Maia embodied growth, both in nature and in business. So cheers to May, rife with expanding business opportunities in new communities and new global markets! It's also the month when serious days are remembered and observed. Days such as:Lost Sock Memorial DayFrog Jumping DayDance… Continue reading

Save the Date: I’ll be Discussing Translation Benefits on the Business Influencer Podcast!

As a language professional, I have seen firsthand the impact that effective communication can have on an organization’s success. By translating your content into multiple languages, you can reach a much wider audience, increase brand visibility, and ultimately drive more revenue.That’s why I’d like to invite you to mark your calendars for May 22nd at… Continue reading

Exciting News: I’ll Be a Guest Speaker on the Business Influencer Podcast!

I am thrilled to announce that I have been invited to be a guest on the Business Influencer Podcast! I will be discussing the benefits of communicating your value nationwide and worldwide by translating your books, websites, and social media messages. The live interview will take place on May 22nd at 4 pm EST, and I… Continue reading

(Funny) Rule #1: Why names that work here may not work there.

Global marketers are an intelligent bunch. But sometimes their over-confidence and past successes blind them to a monumental mistake:After investing millions of dollars launching a new product in a new country, they discover that the company name, product name, slogan, tagline or logo is offensive to the target audience.Had they invested in the cheapest possible… Continue reading

OPI. How to talk (now) when you can’t speak

Over 72% of the world does not speak English. In addition, many countries in Asia and Africa—such as Nigeria, India and the Philippines...

Business Closures, Questionable Composting, Population Control Diet and a Sauce to Avoid – These are the Holiday Friday Funnies

The weather outside is frightful but the month of December is so delightful! It's filled with celebrations and more food and libations than we should probably consume. A month of continuing holiday revelry and thanks, and the warm gathering of kith and kin. With the major holidays of Hanukkah, Christmas and Kwanzaa all taking precedent,… Continue reading

Invisible Dentures, Nude Covid Protection and Hands-free … Never Mind – It’s the Friday Funnies!

The New Year has arrived and with it the promise of great opportunities ahead! It's a month that brings gradually longer, if colder, days. We begin the month by ringing in the new year and then honor the memory of Martin Luther King Jr. on January 15th. January is filled with many special days to… Continue reading