Newsletter

Newsletter – April 2016

This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work if done correctly, but usually the process isn’t. People don’t appreciate how difficult translations can… Continue reading

A Benefit for our HR-industry Clients

As a benefit to our clients and prospects in the HR industry, Auerbach International is pleased to bring you a unique, one-stop resource. Background The landscape for HR products and services is continually changing due to technological advances, creative thinking, changing regulations, new research, globalization, more accurate / available information, agile ways of conducting business… Continue reading

Localizing Videos & CDs: The Essentials

Many organizations have videos or CDs in English (or their native language) but forget that their audience – whether Latinos, Chinese or other ethnicities in the US or customers overseas – would understand them better in other languages. As a general rule, people may learn English just as Americans learned other languages in high school… Continue reading