Newsletter

Websites and Globalizing: Critical Facts

If your website has not been localized in other languages — or if you localized it using Google Translate — here is what you are missing: According to Common Sense Advisory, 72.4% of global consumers prefer to use their native language when shopping online. 85% of all consumers will not purchase if information is not… Continue reading

Why Fear Shouldn’t Stop You

Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas markets. In essence, if you can’t read or write a language, how will you know whether your translated brochures, manuals, websites or videos are correct? And if you are not certain, many people prefer to do nothing. But doing nothing… Continue reading

Potential Problems of Native Speakers

Many companies assume that they can rely on overseas distributors or in-house native speakers to translate their documentation or localize their website content. And of course your people will always say that their translations are correct. But if you don’t speak the language yourself, how will you really know? Can most Americans write a good… Continue reading