Newsletter

Shemomechama this Thanksgiving – Friday Funnies to the Rescue

November marks the start of the holiday season and Thanksgiving may be the favorite holiday of them all. As the day that we celebrate the gifts of family, friends and food, Thanksgiving is second to none. It's no surprise that there are universal themes that Thanksgiving evokes - the words that describe those themes may,… Continue reading

Go Global: Tips to Localizing Your Market for the Global Marketing

International Localization for Global Businesses International Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market at a global level. No matter how prepared you are for a marketing campaign, failing to reach your target audience can lead to your demise. This… Continue reading

Gaining Your Share of $190 Billion

No matter what the wind from the White House, US exports each month from December 2016 to February 2017 were around $190 billion1. Yes, that’s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services or income. Some 14 million US jobs exist due… Continue reading