Newsletter

Website Conversion – Don’ts & Do’s

CONVERTING YOUR WEBSITE INTO OTHER LANGUAGES - Don'ts and Do's How much revenue will you gain by preparing your website into the languages of your potential customers? How much will you lose by not doing itâ€¦. or assuming that the whole world speaks English? [FYI, Only about 27% of world internet users do. Please click… Continue reading

Global Outsourcing Myths & Mistakes: Regaining Control Part 2

Global Outsourcing Myths & Mistakes: Regaining Control (Part 2 of 2) [For Mistakes 1-4 (newsletter Part 1) please click here] 5. Outsourcer management does not fully understand how to work across cultures The outsourced vendor appears to commit to performance targets, deadlines, etc. but routinely ignores these promises. Here is a quote from a manager:… Continue reading

Global Outsourcing Myths & Mistakes: Regaining Control Part 1

Global Outsourcing Myths & Mistakes: Regaining Control (Part 1 of 2) [As a global outreach firm, Auerbach International provides a full spectrum of language and translation services as well as research, strategies and methods of conducting business worldwide. This article presents other challenges of global business.] By far the most common justification for companies' hiring… Continue reading