Newsletter

A Laugh during this Challenging Holiday Season!

Holiday Greetings to All! I hope this finds you free of Covid and able to enjoy some of the traditional elements of the holidays. Whether it’s celebrating 8 nights of Zoomed Hanukkah, Christmas caroling (masked and socially distanced) or enjoying a Kwanzaa feast with your household family members, this diminished season is one that, with… Continue reading

A language lesson from Mazda

Happy February! It's time for a funny lesson… Imagine that you run Mazda and have a new car for export. The Laputa is a proven success in Japan. It’s safe, reliable, comfortable, inexpensive and is a high mileage vehicle – sure to be a hit overseas. You run a huge advertising campaign to introduce the Laputa… Continue reading

April Friday Funnies – Ask for Bottled Water

Welcome to the April edition of Friday Funnies, Auerbach International's monthly presentation of the humorous but critical foibles of amateur translations and interpreters. Enjoy! A sign outside of a Paris dress shop read, Dresses for street walking. A New Zealand restaurant announced its aggressive schedule, Open seven days a week, and weekends too. Former President… Continue reading