Newsletter

Global Business. More than just translated words. Or Bloopers.

According to the US Bureau of Economic Analysis, US goods and services exports totaled $1.24 trillion in Q1 2025. In spite of tariff threats, world business continues to boom. The critical issue is that business methods here usually differ from business methods there. And those methods involve more than just translating words. Americans often assume… Continue reading

A MOO-stake, a Holy Spud, Unwelcome Visitors and Beer-errors – It’s Friday Funnies

Ah, July! The middle of summer is here and already we're seeing ads for back to school - to the delight of a few parents. Many of you are in the midst of vacations here or abroad, enjoying new sites, sounds and flavors. Maybe you're enjoying a staycation and observing some of the delightful celebrations… Continue reading

Miscommunication = Wrong Result. What matters. And funny mistakes.

TRANSLATING (converting anything written) Client Challenge A client reached out with questions about a Chinese translation we delivered, to ensure that the translations aligned with audience preferences. The client wanted to label one version Mandarin and the other Cantonese. But that was totally incorrect. Our Response: Written Chinese comes in two main forms: 🔹 Simplified characters (简体中文) – used… Continue reading