Newsletter

Why assumptions can backfire and Why you rarely hear “No” abroad

Communication between individuals or countries is far more than just words. It can involve gestures, periods of silence, distance between the speaker and listener, direct or avoided eye contact, bowing or hand shaking, gift giving, whether to touch a person of the opposite sex, and assumptions. What works in one culture can be offensive in… Continue reading

Strange sauce, strange children, strange diners and strange activities … it’s Friday Funnies

April brings a renewed sense of possibility—a time to reenergize your messaging and connect with audiences in meaningful ways. As ideas take shape and initiatives move forward, clear and compelling communication becomes more important than ever. Whether you’re unveiling something new or strengthening existing relationships, the way your message is delivered can make all the… Continue reading

Laundry instructions, driving restrictions and tasks for eternity – it’s Friday Funnies

March is a season of momentum—when fresh ideas take root and the right words inspire action. Whether it’s a compelling campaign launch, a meaningful announcement, or a message that motivates your audience, how you communicate can create lasting impact. At Auerbach International, we thoughtfully translate your communications to resonate across cultures. The result? Messaging that… Continue reading