Effective Language Solutions

Effective Language Solutions: 12 Tips

Do you know that at least 72% of the world does not speak
English? And that the US has about 42 million Latinos who speak
Spanish at home as well as millions of other limited-English-speaking immigrants? Their English may be minimal and their collective buying power is immense. According to many studies, even non-native English speakers abroad overwhelmingly buy from
companies that communicate to them in their own languages.

What opportunities are you missing by not translating your brochures, contracts, websites, books, PowerPoints, audios, videos, and more for multicultural or overseas markets? And if you use AI-only methods that are prone to errors, what does that communicate about your own organization’s professionalism and dedication to excellence?

Here are some tips to help guide you on your translation and interpreting journey, increasing your reach and your bottom line:

1. Recognize the distinction between Translating which is converting anything written into other languages and Interpreting which is converting anything spoken. It’s easy to confuse the terms. Even Presidents and journalists do!

2. Expect translation prices to be based on the word count of your submitted (source or original) file at a rate per word, varying by language. Your total investment may also require formatting, layout (wrapping words around pictures), and localization … while benefitting from price reductions for repeated text.

3. Leave extra white space on your files (such as brochures) to keep the translated words from flowing onto the next page. Most languages require more space than English does to express the same concept.

4. Know that A.I. translations are mainly literal and word-for-word. In most cases, A.I. does not capture expressions or nuances; convert measurements (say, inches to metric); or do cultural adaptations.

5. Get the highest quality, precision translations — especially for Marketing, Advertising, and cultural adaptations. Guaranteed accuracy from a combination of first-pass A.I. translating and second-pass editing and cultural adaptation using Master’s-level, professional linguists can accomplish this.

6. Realize that many languages have dialects, which are variations spoken in other countries (such as English for the UK, the US or Australia). Specifying your desired dialect is crucial in starting the translation or interpreting process — especially since each country has its own spelling, punctuation, vocabulary, and grammar patterns.

7. Translate your website into many languages inexpensively with a one- to two-page PDF summary of your company. You can still gain customers from the millions who don’t speak English, over 60% of whom will rarely or never consider buying if your information is not in their language.

8. Expect Interpreting rates to be based on a fee per minute for phone calls and a fee per hour for meetings or conferences. As mentioned in Tip 2, expect translating rates to be based on the number of source-file words.

9. Talk 365/24/7 to non- or limited-English speakers (customers, prospects, vendors, employees, etc.) through an Over-the-Phone Interpreting solution. You can still communicate through a vetted, confidential telephone interpreter in a three-way conversation.

10. Ask about Interpreting for meetings and conferences in two ways: Remotely via Zoom or Teams, or Onsite such as at your office. For conferences at home or abroad, you can either have interpreters with in-room transmitters and participant headsets or interpreters in dedicated sound booths.

11. Get your audios, videos, and movies transcribed before you get them translated. You can also add dubbing or subtitling, the second of which is less costly.

12. Realize that what works here may not work there. Culturally adapting your Marketing benefits and appeals for your target country before they are translated maximizes your success for Global Marketing.

Auerbach International has 30+ years’ experience producing more than 2 billion words with A+ accuracy in over 120 languages. When quality and precision matter and for any of the solutions suggested above, please contact us for a free quote. We look forward to serving you.

www.auerbach-intl.com

translations@auerbach-intl.com

Tel 415 592 0042

Machine Translation Mis-translations

ORIGINAL ENGLISH

The Global Sales Incentive Program is completely discretionary and “Company” retains its right to administer the Plans in its sole discretion, including the right to alter, amend, modify, or discontinue at any time without obligation to make an award, unless otherwise specifically required by local law, for any reason, including but not limited to the following:

Machine translation into German:

Das Global Sales Incentive Program ist vollständig diskretionär und das Unternehmen behält sich das Recht vor, die Pläne nach eigenem Ermessen zu verwalten, einschließlich des Rechts, jederzeit ohne Verpflichtung zur Vergabe einer Prämie zu ändern, zu ergänzen, zu modifizieren oder einzustellen, sofern nicht ausdrücklich etwas anderes von lokal gefordert wird Gesetz, aus irgendeinem Grund, einschließlich, aber nicht beschränkt auf die folgenden:

Back translation of MT German into English:

The Global Sales Incentive Program is entirely discretionary and the Company reserves the right to administer the plans at its sole discretion, including the right to change, add, modify or discontinue at any time without obligation to award any award, except as expressly provided otherwise required by local law, for any reason, including but not limited to the following:

Far better Human editing into German:

Das Globale Anreizvergütungsprogramm ist vollständig dem eigenen Ermessen des Unternehmens anheimgestellt und “Company” behält sich das Recht vor, die Pläne nach eigenem Ermessen zu verwalten, einschließlich des Rechts, jederzeit ohne Verpflichtung zur Vergabe einer Prämie zu ändern, zu ergänzen, zu modifizieren oder einzustellen, sofern nicht ausdrücklich durch lokale Gesetzgebung vorgeschrieben, aus beliebigen Gründen, einschließlich, aber nicht beschränkt auf des Folgenden:

Machine translation into French:

Le programme mondial d’incitation à la vente est entièrement discrétionnaire et “Company” conserve son droit d’administrer les plans à sa seule discrétion, y compris le droit de modifier, d’amender, de modifier ou d’interrompre à tout moment sans obligation d’attribuer une récompense, sauf exigence contraire spécifique par les autorités locales. loi, pour quelque raison que ce soit, y compris, mais sans s’y limiter, ce qui suit:

Back translation of MT French into English:

The Global Sales Incentive Program is entirely discretionary and “Company” retains its right to administer the Plans in its sole discretion, including the right to modify, amend, modify or discontinue at any time without obligation to award a reward, unless specifically required otherwise by local authorities. law, for any reason, including but not limited to the following:

Far better Human editing into French:

Le plan mondial des primes exceptionnelles est entièrement discrétionnaire et Société conserve son droit d’administrer les plans à sa seule discrétion, y compris le droit d’altérer, d’amender, de modifier ou d’interrompre à tout moment sans obligation afin de faire une attribution, à moins que cela ne soit spécifiquement requis par la loi locale, pour toute raison, y compris, mais sans se limiter aux raisons suivantes: