Blog | America

Save the Date: I’ll be Discussing Translation Benefits on the Business Influencer Podcast!

As a language professional, I have seen firsthand the impact that effective communication can have on an organization’s success. By translating your content into multiple languages, you can reach a much wider audience, increase brand visibility, and ultimately drive more revenue.That’s why I’d like to invite you to mark your calendars for May 22nd at… Continue reading

Exciting News: I’ll Be a Guest Speaker on the Business Influencer Podcast!

I am thrilled to announce that I have been invited to be a guest on the Business Influencer Podcast! I will be discussing the benefits of communicating your value nationwide and worldwide by translating your books, websites, and social media messages. The live interview will take place on May 22nd at 4 pm EST, and I… Continue reading

(Funny) Rule #1: Why names that work here may not work there.

Global marketers are an intelligent bunch. But sometimes their over-confidence and past successes blind them to a monumental mistake:After investing millions of dollars launching a new product in a new country, they discover that the company name, product name, slogan, tagline or logo is offensive to the target audience.Had they invested in the cheapest possible… Continue reading