Bloopers, Branding and Mis-Translations

Dental Clergy, Tough Tailors, Destination Unknown and Birthday Suits – it’s Friday Funnies

March has come in like a Lion. Storms of rain and snow have covered most of the country, disrupting transportation from coast to coast. Many of us are spending our time indoors, contemplating all the upcoming important days to celebrate this month. For example: With such exciting celebrations ahead, there's never a dull moment. And… Continue reading

Bloopers #5

If you are new to Auerbach International, we provide business-expansion tips about language or global marketing issues once or twice a month. And when we don’t examine issues in-depth, we are pleased to brighten your day with humorous Bloopers from other languages or countries such as the one above. Even other English-speaking countries are not… Continue reading

Bloopers #3

This is another example of how wrong wording can damage your brand… and why only professional linguists -- not amateurs or students -- are essential to convey your message, especially for business. Reminder: Our new mobile app carries special offers. Please download it at the Apple app store or on the Google play store. Simply… Continue reading