Bloopers, Branding and Mis-Translations

Why English is a crazy language. A holiday gift.

As a year-end holiday gift, we enjoy presenting an Ode to English. Ours is a crazy language, for which we should blame the Brits. They invented it. Americans, and others, just use it. Foreigners who learn English deserve admiration for mastering our language’s absurdities: There is no egg in eggplant nor ham in hamburger.A… Continue reading

Warts, Ice and Earlobes – it’s the Holidays Friday Funnies

From “Happy Holidays” to “Best Wishes for the New Year,” seasonal messages take on a life of their own across languages. At Auerbach International, we’re here to ensure your holiday cheer translates beautifully—no awkward phrasing, no lost magic, just joy worldwide. And because nothing dampens holiday spirits quite like wishing someone “Happy Seasonal Obligations,” our team… Continue reading

Strange directions, depressing buildings, creative cuisine and futile fruit juice – it’s Friday Funnies

Welcome To Halloween Jack-o-Lanterns greet visitors at every front door. Ghouls and Goblins appear in every neighborhood. The delightful chorus of "Trick or Treat" can be heard up and down every street. Few days are more joyful for young and old alike than All Hallows' Eve! Halloween isn't the only day we honor during October,… Continue reading