Auerbach Intl

Phone: (415) 592 0042

Bloopers #5


If you are new to Auerbach International, we provide business-expansion tips about language or global marketing issues once or twice a month. And when we don’t examine issues in-depth, we are pleased to brighten your day with humorous Bloopers from other languages or countries such as the one above. Even other English-speaking countries are not […]

Bloopers #4


Whether in websites, mobile apps or ads, even if you are targeting another English-speaking country, national usage can differ from yours. In Britain and South Africa, the above ad makes perfect sense. But in the US, the wording has a slightly different meaning. Be sure to ask your translation service to verify your message for […]

Branding and Naming: Critical Mistakes


Avoid Naming “Moo”stakes Your Brand is Worth the Small Investment Expanding firms at some point launch a product, service or their own company name in another country. And that process can cause huge gaffes if those names or logos are not screened properly in key target cultures. What sounds or looks fine in one country […]

What NOT to do in Global Marketing – Part 2


WHAT NOT TO DO IN GLOBAL MARKETING – PART 2 Translating, interpreting, dubbing and other language services are just one aspect of your outreach to international markets. Whether you are a part of a startup or a well-established company, and whether your firm is large or small, firms of all sizes have made major gaffes […]