Bloopers #5

If you are new to Auerbach International, we provide business-expansion tips about language or global marketing issues once or twice a month. And when we don’t examine issues in-depth, we are pleased to brighten your day with humorous Bloopers from other languages or countries such as the one above. Even other English-speaking countries are not… Continue reading Bloopers #5

Branding and Naming: Critical Mistakes

Avoid Naming “Moo”stakes Your Brand is Worth the Small Investment Expanding firms at some point launch a product, service or their own company name in another country. And that process can cause huge gaffes if those names or logos are not screened properly in key target cultures. What sounds or looks fine in one country… Continue reading Branding and Naming: Critical Mistakes