Newsletter

Hybrid Event Horror Stories: How to Avoid a Si- multaneous Interpretation Disaster

The professional landscape of 2026 has officially blurred the lines between the physical and the digi- tal. We find ourselves in an era where a keynote speaker might be standing in a high-tech studio in San Francisco while their audience is scattered across six continents, sipping coffee at dawn in Singapore or finishing dinner in… Continue reading

Used Hot Dogs, Teetotaling, Lunch Specials and Tricky Taxes – it’s Friday Funnies

February is the season of connection—when the right words matter most. Whether it’s a heartfelt message, a bold campaign launch, or a global announcement, what you say (and how you say it) can spark lasting impact. At Auerbach International, we carefully translate your communications to resonate worldwide. The result? Messaging your audiences will truly… Continue reading

How messages get muddled with dialects and AI

Communication is clear when both the speaker and the listener understand the same meaning of the used words. And of course, when gender intervenes, there is no guarantee of common understanding … as any husband or wife can confirm. Nevertheless, intentions get distorted if the same words have different meanings across dialects of the same… Continue reading