Newsletter

Conference interpreting for your ROI … with no diplomatic blunders.

Dear Profit, As companies re-engage during life after (or with) Covid, in-person conferences are igniting again. Since around 72% of the world does not speak English, conferences with international participants must rely on simultaneous interpreting [spoken communication] to convey speakers’ messages immediately in attendees’ languages. And that process can involve interpreters’ booths, participants’ multi-channel headsets… Continue reading

Onion Rings and Cliffs – Shocking Dangers Await in June’s Friday

Greetings! Summer has arrived and for the first time in a couple years we can return to vacationing and gathering for picnics and parties. As we're all aware, June is National Accordion Awareness Month, a time to bring out those Lawrence Welk and Myron Floren albums. Many of us will also celebrate other special June… Continue reading

Shemomechama this Thanksgiving – Friday Funnies to the Rescue

November marks the start of the holiday season and Thanksgiving may be the favorite holiday of them all. As the day that we celebrate the gifts of family, friends and food, Thanksgiving is second to none. It's no surprise that there are universal themes that Thanksgiving evokes - the words that describe those themes may,… Continue reading

Go Global: Tips to Localizing Your Market for the Global Marketing

International Localization for Global Businesses International Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market at a global level. No matter how prepared you are for a marketing campaign, failing to reach your target audience can lead to your demise. This… Continue reading

Gaining Your Share of $190 Billion

No matter what the wind from the White House, US exports each month from December 2016 to February 2017 were around $190 billion1. Yes, that’s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services or income. Some 14 million US jobs exist due… Continue reading

Websites and Globalizing: Critical Facts

If your website has not been localized in other languages — or if you localized it using Google Translate — here is what you are missing: According to Common Sense Advisory, 72.4% of global consumers prefer to use their native language when shopping online. 85% of all consumers will not purchase if information is not… Continue reading

Why Fear Shouldn’t Stop You

Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas markets. In essence, if you can’t read or write a language, how will you know whether your translated brochures, manuals, websites or videos are correct? And if you are not certain, many people prefer to do nothing. But doing nothing… Continue reading

Potential Problems of Native Speakers

Many companies assume that they can rely on overseas distributors or in-house native speakers to translate their documentation or localize their website content. And of course your people will always say that their translations are correct. But if you don’t speak the language yourself, how will you really know? Can most Americans write a good… Continue reading

Newsletter – April 2016

This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work if done correctly, but usually the process isn’t. People don’t appreciate how difficult translations can… Continue reading