Newsletter

TIGE: Basics, Benefits, Bloopers and Impact Expansion

Most people are totally unaware that: The US alone has 42 million Latinos who speak Spanish at home; and that Latin America has over 455 million Spanish speakers. This is one of many huge world markets that countless organizations ignore, whether for translating (converting written communication of) websites -- including inexpensive summary sites -- videos,… Continue reading

Sex Translations (and Olympics Bloopers)

Now that we have your attention, we thought it would be fun to share some of our more interesting stories involving sex translations. Auerbach International’s very first project when we opened 33 years ago was from a San Francisco lawyer who asked us to translate his mistress’ love letters from Thai to English and his… Continue reading

Slippery Children Sauce, Donkeys and Circumcisions – it’s Friday Funnies

July marks the middle of summer, when lawns grow so fast that mowing is a nonstop activity, when children ride their bikes to the park and community pool, when family vacations test parents' patience. The days are long and the breezes warm - well, downright scorching this summer! July is the month when those of… Continue reading

C2AS: Unique, disruptive marketing method with no rival

As a 30-year old company that communicates clients’ value to the world, words alone — whether in English or our 120 other languages provided with guaranteed accuracy — may not suffice. The method of delivering those words is equally critical. Auerbach International is honored to unveil a truly revolutionary, disruptive and unique method to convey… Continue reading

Multi-Lingual Call Center to serve your customers

Organizations of all kinds – Fortune 100s, small/medium enterprises, nonprofits, and government agencies – thrive more when prospects and customers can CALL them ….. to get issues resolved, update accounts, or ORDER products or services when they need to.These are some benefits of a call center … for which most Chat systems are woefully inadequate… Continue reading

Demanding Buttons, Foul Fowl, Carrying Your…, and a Dystopian Future: FRIDAY FUNNIES

Here we are, in the throes of June! Summer is officially underway with dreams of beach time, lake time, camping time and vacation time dominating our collective consciousness. We just celebrated Juneteenth this week but there are upcoming dates to celebrate. For example the following await our attention: National Onion Ring Day National Paul Bunyan… Continue reading

How to communicate your value to the world (Belated 5/22 podcast)

Only around 28% of the world speaks English. Which means that 72% does not. Around 60% of world website users will ONLY buy if information is presented in their native language (Source: CSA Research, July 2020). These numbers indicate that vast audiences can benefit from your products and services -- if only they knew about… Continue reading

Don’t Miss Out on My Interview on the Business Influencer Podcast!

I am thrilled to remind you about my upcoming interview on the Business Influencer Podcast, where I will be discussing the importance and benefits of translating books, websites, and social media messages — all to maximize your organization’s value, nationwide and worldwide.During this live interview on Wednesday, May 22nd at 4 pm EST, I will… Continue reading

Fresh Air, “Trow” in the Sunglasses and Non-Restaurant Litter – Friday Funnies are here

Welcome to May! May comes from the Latin Maius. The goddess Maia embodied growth, both in nature and in business. So cheers to May, rife with expanding business opportunities in new communities and new global markets! It's also the month when serious days are remembered and observed. Days such as:Lost Sock Memorial DayFrog Jumping DayDance… Continue reading