Blog | America

Conference interpreting for your ROI … with no diplomatic blunders.

Dear Profit, As companies re-engage during life after (or with) Covid, in-person conferences are igniting again. Since around 72% of the world does not speak English, conferences with international participants must rely on simultaneous interpreting [spoken communication] to convey speakers’ messages immediately in attendees’ languages. And that process can involve interpreters’ booths, participants’ multi-channel headsets… Continue reading

Onion Rings and Cliffs – Shocking Dangers Await in June’s Friday

Greetings! Summer has arrived and for the first time in a couple years we can return to vacationing and gathering for picnics and parties. As we're all aware, June is National Accordion Awareness Month, a time to bring out those Lawrence Welk and Myron Floren albums. Many of us will also celebrate other special June… Continue reading

How Better Translations can create Faster Global Growth: Presented to the Global Chamber

Shemomechama this Thanksgiving – Friday Funnies to the Rescue

November marks the start of the holiday season and Thanksgiving may be the favorite holiday of them all. As the day that we celebrate the gifts of family, friends and food, Thanksgiving is second to none. It's no surprise that there are universal themes that Thanksgiving evokes - the words that describe those themes may,… Continue reading

China, Canada and EU

Some Challenges of China Considering doing business in China? Do you wonder how things there are done or perhaps not done? The development of China over the last 35 years has been absolutely impressive, from rice fields and “Mao uniforms” to iconic and remarkable skylines, international fashion shows and shopping malls. At first glance, Chinese… Continue reading

Brazil, China and India

Brazil Business Basics International expansion for any business small or large is a huge and costly undertaking on many levels. In March 2010, the U.S. Commercial Services Department sponsored an outbound mission to Brazil for U.S. companies looking to explore opportunities resulting from that country’s award of both the 2014 FIFA and 2016 Summer Olympic… Continue reading

China and Germany

Trials and Tribulations of Doing Business IN and WITH China The most common difficulties regarding business in China ultimately relate to differences between American and Chinese cultures as well as applications of business philosophy (US capitalism vs. the work environment of China’s State-Owned Enterprises). Of all the issues that arise, none is more important than… Continue reading

Why “Culture Shock” Isn’t

Many people assume that plunging into life in a new country – either on an extended visit or a long-term overseas assignment – can be difficult, surprising and confrontational, otherwise known as culture shock. This sounds like there will be a wave of negative experiences and emotions crashing on the shores of existence for expatriates… Continue reading

Latin America Opportunities abound for US Businesses

As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager… Continue reading