Blog | America

Translated websites: How to avoid cow dung

Consider the following consumer trends: 93% of world internet users are outside North America1 76% of world consumers want information in their own language2 68% of consumers would switch to a different brand that offers support in their native language3 57% of consumers consider it a bias when brands don’t offer end-to-end multilingual experiences to… Continue reading

Announcement to our friends: The Great 14th – now streaming!

Auerbach International is delighted to announce that The Great 14th, the unique autobiography of the (current) 14th Dalai Lama, is now available for streaming, subtitled in English and 21 other languages. We are proud to have translated and created subtitles for this amazing film into the languages below and are excited to help Frame of… Continue reading

Poached or Grilled .Pooch or Pirate. And watch out for that Wang Wang… it’s time for Friday Funnies

September signals the beginning of Fall. September is the month of Rosh Hashanah, the Jewish New Year and beginning of the High Holidays. It is the month of Michaelmas, the Celtic ancient Quarter Day that celebrates the end of the harvest season. And the month we observe the autumnal equinox, the date on which the… Continue reading

No diplomatic blunders. No exploding translations.

This summer we have presented various solutions to problems that many organizations were not aware of. And as summer closes, we’d like to reprise them here as you plan for the autumn: EVENT INTERPRETING Conferences with international participants must rely on simultaneous interpreting to convey speakers’ messages immediately in attendees’ languages. In-person conferences require interpreters… Continue reading

Stay away from the Mosquitos and stay out of the Mist, it’s the Friday Funnies

Welcome to August!!! Ah, August, the month that brings a conclusion to summer. The return to school is within sight and that means a race to cram that promised vacation in before the end of the month. Families from coast to coast are loading up the old, pea green Family Truckster and hitting the road.… Continue reading

Cannibals, Mountain Pastures, Cell Phones, Baked Beans and Big… ah, BIG Friday Funnies

Happy July to All! The dog days of Summer are upon us and that, of course, means most of us are preparing to celebrate National Drive-Thru Day. Based on the price of a gallon of gas, it may be a subdued celebration this year. Fortunately, we have an almost endless procession of non-petroleum based holidays.… Continue reading

How translations can explode your best intentions

Many companies use overseas agents or distributors to do their translations. You assume, because “they know our product well,” that their renderings are accurate. But how can you be certain? Over our 30+ years, we have seen many cases where: Agents rewrite your message to what they think it should say, not what you want… Continue reading

Conference interpreting for your ROI … with no diplomatic blunders.

Dear Profit, As companies re-engage during life after (or with) Covid, in-person conferences are igniting again. Since around 72% of the world does not speak English, conferences with international participants must rely on simultaneous interpreting [spoken communication] to convey speakers’ messages immediately in attendees’ languages. And that process can involve interpreters’ booths, participants’ multi-channel headsets… Continue reading

Onion Rings and Cliffs – Shocking Dangers Await in June’s Friday

Greetings! Summer has arrived and for the first time in a couple years we can return to vacationing and gathering for picnics and parties. As we're all aware, June is National Accordion Awareness Month, a time to bring out those Lawrence Welk and Myron Floren albums. Many of us will also celebrate other special June… Continue reading