China, Canada and EU
Some Challenges of China Considering doing business in China? Do you wonder how things there are done or perhaps not done? The development of China over the last 35 years has been absolutely impressive, from rice fields and “Mao uniforms” to iconic and remarkable skylines, international fashion shows and shopping malls. At first glance, Chinese […]
Brazil, China and India
Brazil Business Basics International expansion for any business small or large is a huge and costly undertaking on many levels. In March 2010, the U.S. Commercial Services Department sponsored an outbound mission to Brazil for U.S. companies looking to explore opportunities resulting from that country’s award of both the 2014 FIFA and 2016 Summer Olympic […]
China and Germany
Trials and Tribulations of Doing Business IN and WITH China The most common difficulties regarding business in China ultimately relate to differences between American and Chinese cultures as well as applications of business philosophy (US capitalism vs. the work environment of China’s State-Owned Enterprises). Of all the issues that arise, none is more important than […]
Why “Culture Shock” Isn’t
Many people assume that plunging into life in a new country – either on an extended visit or a long-term overseas assignment – can be difficult, surprising and confrontational, otherwise known as culture shock. This sounds like there will be a wave of negative experiences and emotions crashing on the shores of existence for expatriates […]
Go Global: Tips to Localizing Your Market for the Global Marketing
International Localization for Global Businesses International Localization refers to the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market at a global level. No matter how prepared you are for a marketing campaign, failing to reach your target audience can lead to your demise. This […]
Latin America Opportunities abound for US Businesses
As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This article sheds some light on opportunities to help you expand your business. Eager buyers of US products Did you know that there is an entire continent eager […]
The Final Frontier: Success Strategies – Part 4
STATS RECAP In a continent of over 30 million km2 and with a potential customer base of over 1.1 billion people, over 50% of Africa’s population less than 20 years old. Africa is home to over 100,000 millionaires and several billionaires, with a lot more people destined to be millionaires in the coming years. SUCCESS […]
The Final Frontier: The Challenges of Doing Business in Africa – Part 3
STATS RECAP In a continent of over 30 million km2 and with a potential customer base of over 1.1 billion people, over 50% of Africa’s population less than 20 years old. Africa is home to over 100,000 millionaires and several billionaires, with a lot more people destined to be millionaires in the coming years. CHALLENGES […]
The Final Frontier: IT Opportunities in Africa – Part 2
As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series on Africa presents unfamiliar markets to help you expand your business. Part 1 presented Non-IT Opportunities. Part 3 will present Challenges and Part 4 will present […]
The Final Frontier: Non-IT Opportunities in Africa – Part 1
THE FINAL FRONTIER: DOING BUSINESS IN AFRICA As a global outreach firm, Auerbach International is both a premier language agency and a world marketing consultancy (research, strategies, cultures and skills to penetrate overseas markets). This series presents unfamiliar opportunities to help you expand your business. Does your business need a boost? Are you looking for […]