Newsletter

Why free AI translations can be very costly – AND BY THE WAY

You may have noticed that we played a little game with this newsletter. To drive home the point that only professionally translated content will ensure accuracy for your important correspondences, we purposely added two errors to the original newsletter - one was a translation error and one was a simple sentence error in English. A… Continue reading

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 2 of 2

Stats Recap from Part I In 2012, the US had approximately 50 million Hispanics, an increase of almost 50% over 2002. In addition, around 10-11 million more are living here undocumented. One in six US adults is Hispanic and Hispanics have a collective buying power $1.3 trillion annually. Targeting the US Hispanic market can be… Continue reading

MARKETING TO HISPANIC AMERICANS: Global Market Here at Home What Works: Part 1 of 2

If you feel overwhelmed by how to target a global market of 7.1 billion people, you are not alone. The challenge can seem daunting. One place to start is the “international” market right here in the US. I often encounter people with products, programs or books. One of my first questions for them is, “Do… Continue reading