Newsletter

Shoplifting, Police, Slow Children and Surprises – April Friday Funnies is Here!

Welcome to April Friday Funnies! April, when thoughts run to the arrival of warmer weather, budding trees and blooming flowers. In April, we celebrate many things including: Foot Health Awareness Month Irritable Bowel Syndrome Awareness Month National Fresh Celery Month National Safe Digging Month National Soft Pretzel Month So, without further ado ... let the… Continue reading

Littering Police and Water Rationing – Time for Friday Funnies

Welcome, once again, to this month's edition of Friday Funnies! Before we commence with the revelry of comic translation blunders, let's take a moment to consider the tragic invasion and senseless war against the people of Ukraine by Russian forces. Politics aside, we all hope for a quick resolution of this disastrous event and an… Continue reading

A Confused Inventor, an Off Limits Park, Spa Tools to Avoid and Uneducated Drivers – February Friday Funnies

Welcome to February's Friday Funnies! The economy is heating up and business is buzzing again. Global trade is booming as logistics and supply chain obstacles are being overcome. With all this good news, what could go wrong? Well... Even the most routine multilingual communication errors can completely upend business opportunities in a hot, economic upturn.… Continue reading

Friday Funnies – The Toothpaste, the Ice Cream, the Cleaners, the Root Canal and the Complaint Desk

A new month and a new journey into the world of misanthrope-drafted mistranslations! Whether it's in the clear air of the Alps or the ageless beauty of the Eternal City, translation errors know no geographic boundaries. Let our journey begin! Colgate introduced a new toothpaste in France named "Cue" which unfortunately shared its name with… Continue reading

Of Synagogues, Automatic Doors, AAT and OPI

Dear Profit, Translating is converting written communication and Interpreting is converting spoken communication from one language to another. As the new year opens, we are delighted to present two services to facilitate both communication types. AAT (Auerbach Automated Translation) Auerbach Automated Translation (AAT) is our newest service to fulfill a quick need: to get… Continue reading

Friday Funnies: Questionable Duties and Dining Choices

Happy Friday! The revelry of the holiday season has passed, Omicron is present and there's hope that the weeks ahead will bring about the passing of this Covid spike and a return to normalcy. Fortunately, there are always silly translation missteps to give us a few chuckles even during a pandemic. So, without further… Continue reading

Variants, Cold Waves, Teapots and Boxing – Year-end Lessons in Clarity

Season's Greetings! Our mid-month email normally features information about language services and how those services aid organizations with their communication requirements. Clear and correct communications, whether between organizations or individuals, greatly influence the outcome of business interactions. That said, this year-end email is making a U-turn. During these final, light-hearted days of the year, we'd… Continue reading

Spiders, Goats, Skates and KFC make for Happy Holidays

Happy Holidays! 'Tis the season for warm cheer, visions of sugarplums, the scent of pine and the rich taste of eggnog. The Currier and Ives vision of an American Holiday Season may create a mythic standard here but not all across the globe. Consider a few fun traditions that are fixtures… Continue reading

A Step Sister or a Sister-In-Law, Lost in Translation for your Organization

Hello, Profit, You may be aware of Machine Translation (MT), and how it's implemented by organizations to convert websites and documents into other languages. MT is commonly used as an umbrella term to describe all translation software but it's only one of two similar processes. The sister process of MT is CAT (Computer Assisted Translation)… Continue reading