Auerbach Intl

Phone: (415) 592 0042

Untranslatable words and Humorous signs: A Thanksgiving gift

Auerbach-newsletter

Our newsletter last month illustrated how simple words such as “reuse” or “recycle” cannot be translated directly in some languages because translations depend on how the words are used in context.  This month we wanted to illustrate words in other languages that simply have no direct translations in English, regardless of context. If you try AI or […]

Mundo em Palavras

Auerbach-newsletter

No cenário empresarial global de hoje, a comunicação é a chave para O sucesso. Imagine a capacidade de desbloquear mercados e conectar-se…

Drinking, Pigs, Water and the No-Fun Zone – It’s Friday Funnies

Auerbach-newsletter

November is here; the month of thanks and friendship and family gatherings. In many parts of the country, we rise to frosty mornings and sometimes a dusting of fresh snow. The days have gotten shorter and the evening darkness arrives sooner. The longer evenings provide the perfect setting to celebrate: King Tut DayClean Your Refrigerator […]

Bloopers, and why easy translations are not so easy

Auerbach-newsletter

In general, simple words are simple to translate. Except when they aren’t. And AI programs usually make no distinctions and cause errors. For example, consider the sentence, “I felt welcomed by the warmth of the happy people.” Is the “I” speaker a male or female? The word “welcomed” changes endings in many languages, depending on […]

Desafios Internacionais Resolvidos

Auerbach-newsletter

No cenário empresarial global de hoje, a comunicação é a chave para O sucesso. Imagine a capacidade de desbloquear mercados e conectar-se…

Ghosts and Goblins and Confusing Signs – it’s Friday Funnies

Auerbach-newsletter

The days are getting shorter and the fall breeze is cool. Hillsides are ablaze with colorful leaves. October is here and the delightful spookiness of Halloween is fast approaching. October is dominated by All Hallow’s Eve but it’s also a month filled with many celebratory days such as: National Cheese Curd DayInternational Day for FailureBe […]

AI and Blooper Double Meanings: See what can go wrong

Auerbach-newsletter

Every language has expressions. And AI captures most, but not all of them. For example: “J’ai la pêche” in French literally means “I have the peach.” But it can also mean “I feel good” which AI versions don’t provide. In English, “I feel like a spring chicken” means that I’m feeling young and vibrant. But put […]

Construindo uma Ponte para o Mundo

Auerbach-newsletter

No cenário empresarial global de hoje, a comunicação é a chave para O sucesso. Imagine a capacidade de desbloquear mercados e conectar-se…

Satanic Bike Handling and Head Banging – Friday Funnies have Arrived!

Auerbach-newsletter

September is here and children have returned to school inspiring many parents to hum to the tune of the song, “It’s the Most Wonderful Time of the Year”. September is a contradictory month; warm summer days followed by cool fall nights. It’s the month when both Be Late for Something Day and Fight Procrastination Day […]